Welcome to 15 minutes with, I'm Graham, one of the CO hosts at Eclipse I am the Head of Brand and creative.
Shelley:
And I am Shelly. I am the Head of Product Marketing at Eclipse, we are really excited to welcome you to our podcast 15 minutes. Basically what the podcast is all about is our interest in brand experience. We have all had experiences good and bad in our lives as consumers. If you think of stepping foot in Disneyland, from the first step to the very last, that brand experience is consistent no matter where and no matter when that experience takes place. It's the same thing when you visit McDonald's, whether it's in the UK, whether it's in Japan, or anywhere else that that experience might be. But now experiences are having to translate into the digital sphere. And this is what we're particularly interested in. So we are very, very excited to be speaking to industry leaders from all different brands, about how they translate those experiences to really create something special online
Graham:
At Eclipse as an agency, we are data driven in the decisions that we make. We don't always do things based on gut feeling. Gut feeling has, you know, as in business that always has been to play with it. But we believe that data and insights are the key drivers to ultimate success. And it comes in multiple forms. It's not just numbers and statistics, it's insights from, as Shelley said, industry leaders, people that have experienced the things that have driven the change in the industry. And it goes well beyond the accelerated change that we've all seen as a result of the pandemic, the pandemic has pushed a lot of people further along the line. But for a lot of these people that have been super successful, they've been doing it for a long time, they've seen the change coming and started to turn the cogs of change so that when something like this happened, or when they wanted to do an acceleration of they were perfectly placed to be able to do it. And by us having these conversations, we wanted to have these conversations ourselves as a business, we want to talk to these people and find out what are they done? How would they've been successful? And how could we take that insight and not only applied to us as a business, but to our clients, we then realised very quickly that actually these conversations would be of interest to a much wider audience. And when it comes to kind of translating a message, you've got a couple of options. You can write them down and stick them on a blog. Or you can record them and put them out as a podcast. And we felt that a podcast like this is a far more engaging medium. It's an opportunity for you to hear from these people in their own words. And it's just a chance to put information into the world in a way that multiple people can engage with it.
Shelley:
So where do we go from here, we are talking to some incredible speakers that we already have lined up. And we have decided to keep 15 minutes with short, sharp, sweet and to the point. So every single episode is going to be jam packed with interesting conversation from interesting people. And every single one of them is going to have insights, tips, actionable pointers, for listeners to be able to actually apply.
Graham:
And if you'd like to join us on 15 minutes with you can reach out to us either via the contact page on our website. Or you can reach out to either myself or Shelley directly on LinkedIn.
Shelley:
So keep an eye out on our LinkedIn page for our very first episode, which is going to be launching very shortly. We're very excited to be able to introduce our very first speaker who is under wraps for now. So we look forward to seeing you there.